In 2018, there are now three certainties in this life.
- You will die
- You will pay taxes
- And you will at some point buy something on the internet
With the massive success of the internet, it was inevitable for the online market to excel as well. Suddenly, you can have whatever you desired shipped right at your front door in days without even having to leave the house to get it.
But while this has dramatically increased sales and the massive growth of big clothing brands, it has also led to the decrease of small boutique finds and individual style. Why shop where everyone else shops when you can stand out from the crowd?
These online brands are tearing up everyone’s Instagram feeds with their unique and vibrant products while also managing to be virtually under everyone’s radar. Next time your looking for some new additions to your wardrobe, check these sites out.
1. Pura Vida
Pura Vida Bracelets | https://www.instagram.com/puravidabracelets/
While not necessarily a clothing store, Pura Vida is still a one of the hottest online brands at the moment because of their BoHo Chic jewelry aesthetic. Their handcrafted bracelets and jewelry will make every one of your Instagram followers jealous. Plus, 10% of their proceeds go to artists in Costa Rica who make the products.
The brand also tends to make special edition bracelets in wake of tragedies with the proceeds going towards the victims; recent editions have been Hurricane Harvey Relief and a Parkland Shooting Memorial bracelet.
2. SandCloud
Sand Cloud Towels | https://www.instagram.com/sand_cloud/
Another popular Instagram brand that is blowing up is SandCloud. Their appearence on the TV show Shark Tank propelled them popularity virtually overnight. The combination of their mission to donate 10% of all proceeds to marine life conservation efforts and their beachy aesthetic have given them a loyal fan base.
Their current product lineup includes beach towels, hoodies, T-Shirts, backpacks, and hats.
3. Keep It Wild
Keep it Wild Clothing | https://www.instagram.com/letskeepitwild/
Not a beach bum or a BoHo chick? More of a Mountain soul? Keep It Wild has beautiful outdoorsy vibe perfect for your cabin in the woods. This brand is not limited to clothing, it also has adventure kits, stickers, and blankets and other outdoor gear.
4. Rice Love
Rice Love Bags | https://www.instagram.com/ricelovebags/
Need a new bag and want to give back? Rice Love commits to donating a dinner to a family in need for every bag purchased. Other products include T-Shirts and Hats.
5. Ivory Ella
Ivory Ella | https://www.instagram.com/ivoryella/
This super luxe online brand has everything you can ever imagine. From leggings, to lounge pants, to workout clothes and Water Bottles, this brand has everything while still carrying an amazing message. 10% of their proceeds go to endangered elephant conservation efforts, the inspiration to their now famous #SaveTheElephant.
6. Sunny Co. Clothing
Sunny Co Clothing | https://www.instagram.com/sunnycoclothing/
The online swim suite brand that started the biggest publicity stunt the summer of 2017, Sunny Co. Clothing single handedly put their brand on the map with their now infamous Pamela Red Bathing Suite giveaway. While I don’t know if those lucky winners actually got their promised red bathing suite, I do know the brand is actually REALLY cute. They have two pieces, one pieces, cover-ups, and cute sun clothes.