Giulia ZuffaTuesday, February 23rd, 2016, the last day of the Madrid Fashion Week. As I told you in my last article, I am here in order to cover the most important showcase of Spanish fashion.
Entrance | Giulia Zuffa
I’ve entered the door of pavilion 14 of IFEMA to see two runway shows. At the front office, I receive my invitation. We are dealing with a golden envelope, with the name of the stylist, handwritten, along with a little blue rhinestone. This is a clue of what I’m going to see. In fact, the collection of the young and promising Virginia Vallejo is called Lights&Shines.
Invitation | Giulia Zuffa
This runaway show opens the last day of the Mercedes-Benz Fashion Week. Virginia Vallejo is the winner of 5th edition of the Samsung Innovation Project. This contest, sponsored by the well-known Korean multinational company, supports young stylists showing off collections related with technology.
Nowadays, technology is a fundamental part of our life. We can’t go around without our smartphone or we feel completely lost. Maybe, in the future, it will be normal to be “wearing technology”.
In general, this edition of the Madrid Fashion Week has been especially devoted to technology. You can create your t-shirt using a big display or connecting with the world in the Blogger Space.
10.30 a.m., let’s start! This is not only a runway but also a show.
The catwalk is lighted up by colored lights and a lot of smoke roll up the models. 3D images are projected and create a surreal atmosphere.
The show is too short, but very captivating.
Model | Getty Images
The creations of Virginia Vallejo are all original and surprise the public. In fact, they looks like swimsuits. Most of them are covered with Swarovski crystals of different colors. The stylist doesn’t have fear: we see a model with flippers instead of shoes.
Flippers | Getty Images
The woman imagined by the stylist is modern. In the jumpsuits and crop tops of Virginia Vallejo, technology blends with fashion. They are sporty, but at the same time luxurious. In our everyday lives, we are not very acquainted to this mix but the models strut one after the other, and Virginia Vallejo achieves the goal of persuading the public that is possible to wear what she envisions.
At the end of the runway show, the models come back to the catwalk accompanied by Virginia Vallejo, herself. They take a selfie together, with a Samsung phone, of course.
Selfie | Giulia Zuffa
The stylist has declared that she has been inspired by a world of dreams.
Personally, this collection reminds me of the film Blade Runner, based on the novel of Philip R. Dick. This masterpiece of science-fiction describes a world populated by robots who look like men. The dresses created by the stylist seems to come from the future, from a potential world.
The runway ends, we must come back to present.